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Integrating country of origin, brand image and halal product knowledge: the case of the South Korean skincare in Indonesia

Purpose: The purpose of this study shows the effect of the value of country of origin and brand image on the purchasing decision of South Korean skincare with halal product knowledge as a moderator variable. Design/methodology/approach: The research method used is descriptive quantitative by analyzi...

وصف كامل

التفاصيل البيبلوغرافية
الحاوية / القاعدة:	Journal of Islamic Marketing
المؤلف الرئيسي:	2-s2.0-85159611802
التنسيق:	مقال
اللغة:	English
منشور في:	Emerald Publishing 2024
الوصول للمادة أونلاين:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-85159611802&doi=10.1108%2fJIMA-12-2021-0390&partnerID=40&md5=d3ad8fd50afa038b216e6d05d88b7142

مواد مشابهة

Integrating country of origin, brand image and halal product knowledge: the case of the South Korean skincare in Indonesia
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