Navigating the tourism digital landscape: The interrelationship of online travel sites' affordances, technology readiness, online purchase intentions, trust, and E-loyalty

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Navigating the tourism digital landscape: The interrelationship of online travel sites' affordances, technology readiness, online purchase intentions, trust, and E-loyalty

This study investigates the relationship between online travel sites' affordances (OTSA), technology readiness (TR), and their impact on tourists' online purchase intentions (OPI), as well as the moderating role of trust on OPI and e-loyalty. The survey was conducted online from September...

書誌詳細
出版年:	Heliyon
第一著者:	2-s2.0-85167988357
フォーマット:	論文
言語:	English
出版事項:	Elsevier Ltd 2023
オンライン･アクセス:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-85167988357&doi=10.1016%2fj.heliyon.2023.e19135&partnerID=40&md5=be98879a2b934e5a248fa9dc6fee20a9

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