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Forgive and Forget: Can Brand Transgression Lead to Behavioral Intention?

The aim of this research is to expand the corpus of knowledge relating to the antecedents and outcomes of brand forgiveness among Islamic banking customers in Malaysia. Despite a plethora of research that has examined the linkage between brand transgression and brand forgiveness, the current study f...

書誌詳細
出版年:	Iranian journal of Management Studies
第一著者:	2-s2.0-85173451024
フォーマット:	論文
言語:	English
出版事項:	University of Tehran, College of Farabi 2023
オンライン･アクセス:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-85173451024&doi=10.22059%2fijms.2023.346490.675248&partnerID=40&md5=0c8146c102f03db60c9e83914e584a89

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