“A cute surprise”: Examining the influence of meeting giveaways on word-of-mouth intention

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“A cute surprise”: Examining the influence of meeting giveaways on word-of-mouth intention

Although most meetings offer free giveaways to attendees, the role these giveaways plays in influencing attendees' behavioral intentions has received limited attention. This study contributes to event research by examining the impact of giveaways on meeting attendees' word-of-mouth (WOM) i...

書誌詳細
出版年:	Journal of Hospitality and Tourism Management
第一著者:	2-s2.0-85092761956
フォーマット:	論文
言語:	English
出版事項:	Elsevier Ltd 2020
オンライン･アクセス:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-85092761956&doi=10.1016%2fj.jhtm.2020.10.003&partnerID=40&md5=12064c3dbc7f14c1d81c55ec4e6a66f7

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