Exploring influences of consumer socialization agents on branded apparel purchase among urban malaysian tweens

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Exploring influences of consumer socialization agents on branded apparel purchase among urban malaysian tweens

Tween consumers today interact with brands, television media and friends as their main agents of socialization. These agents have impacts on their consumption patterns. In the Malaysian market, the tween segment has emerged and also taken the retail trade by storm. Tweens are now able to influence t...

书目详细资料
发表在:	Pertanika Journal of Social Science and Humanities
主要作者:	2-s2.0-84876959752
格式:	文件
语言:	English
出版:	2013
在线阅读:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-84876959752&partnerID=40&md5=1dec8f5d44c72b5bbbd4bb7e083fb153

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