EXPLORING THE ROLE OF FACEBOOK IN SUPPORTING SENIOR ENTREPRENEURS
Senior entrepreneurs are increasingly turning to social media platforms, notably Facebook, to promote and grow their businesses. Despite often having limited technical skills, senior entrepreneurs recognize the benefits of using social media as an essential tool for business communication and market...
| Published in: | INTERNATIONAL JOURNAL OF MANAGEMENT STUDIES |
|---|---|
| Main Authors: | , , , |
| Format: | Article |
| Language: | English |
| Published: |
UNIV UTARA MALAYSIA PRESS
2025
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| Subjects: | |
| Online Access: | https://www-webofscience-com.uitm.idm.oclc.org/wos/woscc/full-record/WOS:001412641500011 |