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The Impact of Visual Elements of Packaging Design on Purchase Intention: Brand Experience as a Mediator in the Tea Bag Product Category

While packaging design plays a vital role in experience-oriented markets, how multiple visual elements influence purchase intention through brand experience remains unclear. This study addresses this gap by employing innovative orthogonal experiments to examine the complex relationship between the v...

书目详细资料
发表在:	BEHAVIORAL SCIENCES
Main Authors:	Liu, Chang; Samsudin, Mat Redhuan; Zou, Yuwen
格式:	文件
语言:	English
出版:	MDPI 2025
主题:	Psychology
在线阅读:	https://www-webofscience-com.uitm.idm.oclc.org/wos/woscc/full-record/WOS:001430448500001

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