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The Impact of Visual Elements of Packaging Design on Purchase Intention: Brand Experience as a Mediator in the Tea Bag Product Category

While packaging design plays a vital role in experience-oriented markets, how multiple visual elements influence purchase intention through brand experience remains unclear. This study addresses this gap by employing innovative orthogonal experiments to examine the complex relationship between the v...

書誌詳細
出版年:	BEHAVIORAL SCIENCES
主要な著者:	Liu, Chang; Samsudin, Mat Redhuan; Zou, Yuwen
フォーマット:	論文
言語:	English
出版事項:	MDPI 2025
主題:	Psychology
オンライン･アクセス:	https://www-webofscience-com.uitm.idm.oclc.org/wos/woscc/full-record/WOS:001430448500001

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