Investigating Satisfaction and Loyalty of the House-Owner and the Tenant From Dual Perspectives Using Social Exchange Theory and Stimulus-Organism-Response Approach

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Investigating Satisfaction and Loyalty of the House-Owner and the Tenant From Dual Perspectives Using Social Exchange Theory and Stimulus-Organism-Response Approach

The dual effects are noticeable between two groups of people in influencing each other's behavior. This study investigated brand satisfaction and loyalty of electronic home appliances bought by the house-owners in tenancy tenure; and, similarly, the level of satisfaction and loyalty the house-o...

書誌詳細
出版年:	INTERNATIONAL JOURNAL OF CONSUMER STUDIES
主要な著者:	Uzir, Md Uzir Hossain; Jumaan, Ibrahim Ali; Wahab, Siti Norida; Amin, Mohammad Bin; Bukari, Zakari; Shukran, Khaled; Ramayah, Thurasamy; Ghosh, Abhijit; Hassan, Hafizah Che
フォーマット:	論文
言語:	English
出版事項:	WILEY 2025
主題:	Business & Economics
オンライン･アクセス:	https://www-webofscience-com.uitm.idm.oclc.org/wos/woscc/full-record/WOS:001432049200001

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