Investigating Satisfaction and Loyalty of the House-Owner and the Tenant From Dual Perspectives Using Social Exchange Theory and Stimulus-Organism-Response Approach

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Investigating Satisfaction and Loyalty of the House-Owner and the Tenant From Dual Perspectives Using Social Exchange Theory and Stimulus-Organism-Response Approach

The dual effects are noticeable between two groups of people in influencing each other's behavior. This study investigated brand satisfaction and loyalty of electronic home appliances bought by the house-owners in tenancy tenure; and, similarly, the level of satisfaction and loyalty the house-o...

书目详细资料
发表在:	INTERNATIONAL JOURNAL OF CONSUMER STUDIES
Main Authors:	Uzir, Md Uzir Hossain; Jumaan, Ibrahim Ali; Wahab, Siti Norida; Amin, Mohammad Bin; Bukari, Zakari; Shukran, Khaled; Ramayah, Thurasamy; Ghosh, Abhijit; Hassan, Hafizah Che
格式:	文件
语言:	English
出版:	WILEY 2025
主题:	Business & Economics
在线阅读:	https://www-webofscience-com.uitm.idm.oclc.org/wos/woscc/full-record/WOS:001432049200001

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