Driving renewable energy continuance in Malaysia through reinforcement sensitivity, technology infrastructure and psychological factors

• الحاوية / القاعدة: INTERNATIONAL JOURNAL OF ENERGY SECTOR MANAGEMENT
• المؤلفون الرئيسيون: Chatterjee, Rajat Subhra; Wahab, Siti Norida; Uzir, Md Uzir Hossain
• التنسيق: Article; Early Access
• اللغة: English
• منشور في: EMERALD GROUP PUBLISHING LTD 2025
• الموضوعات: Business & Economics
• الوصول للمادة أونلاين: https://www-webofscience-com.uitm.idm.oclc.org/wos/woscc/full-record/WOS:001438730300001

PurposeBased on the reinforcement sensitivity theory (RST), this study aims to examine the key factors that influence users' renewable energy (RE) continuance intention. More importantly, the mediating role of excitement and the moderating role of technology infrastructure (TEC) and anxiety in the renewable energy continuance intention (RECI) is explored.Design/methodology/approachA survey was conducted among RE users in Malaysia and the results of a questionnaire survey of 397 were analysed using partial least square structural equation modelling.FindingsThe study's findings highlight the significant roles of excitement and anxiety in RE intentions, emphasizing the impact of psychological factors and government policy on RE adoption in Malaysia. It also proves the moderating effect of perceptual dimension attributed to TEC.Research limitations/implicationsThis study significantly advances the understanding of RECI, offering a replicable research framework that can be examined across regions and countries. Scholars can leverage the framework for further exploration, whereas managers should recognize reinforcement sensitivity influences on RECI and the impact of perceived technology infrastructural support.Originality/valueGiven that this study is a pioneer attempt to investigate the approach and inhibiting factors relating to RECI through the application of RST, It provides novel insight for future research on RE among researchers and practitioners, thereby contributing to the limited body of knowledge on the psychological dynamics of RECI of an emerging economy.