The Effects of Agile Marketing Capabilities on Drone Technology Adoption among Courier Service Companies in Malaysia

Drone technology has emerged as a transformative solution for addressing last-mile delivery challenges within the rapidly evolving logistics landscape. In Malaysia, the adoption of drone technology for delivery services remains in its early stages. Despite its potential benefits, concerns remain reg...

وصف كامل

التفاصيل البيبلوغرافية
الحاوية / القاعدة:Journal of Information Systems Engineering and Management
المؤلف الرئيسي: 2-s2.0-86000666493
التنسيق: مقال
اللغة:English
منشور في: IADITI - International Association for Digital Transformation and Technological Innovation 2025
الوصول للمادة أونلاين:https://www.scopus.com/inward/record.uri?eid=2-s2.0-86000666493&doi=10.52783%2fjisem.v10i16s.2647&partnerID=40&md5=c236e142a980db1fbf6d35ae5672e5c1