Impact of Snack Food Packaging Design Characteristics on Consumer Purchase Decisions
The recent growth in snack food types has led to increasing demand for attractive snack food packaging. To attract consumers’ attention successfully, it is essential to influence their decisions by meeting their packaging needs. This study examines the interrelationship between different packaging d...
| Published in: | SAGE Open |
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| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
SAGE Publications Inc.
2023
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85152686850&doi=10.1177%2f21582440231167109&partnerID=40&md5=49e45ee79d8d3f0ddcc23e7f32898b62 |