Impact of Snack Food Packaging Design Characteristics on Consumer Purchase Decisions

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Impact of Snack Food Packaging Design Characteristics on Consumer Purchase Decisions

The recent growth in snack food types has led to increasing demand for attractive snack food packaging. To attract consumers’ attention successfully, it is essential to influence their decisions by meeting their packaging needs. This study examines the interrelationship between different packaging d...

書誌詳細
出版年:	SAGE Open
第一著者:	2-s2.0-85152686850
フォーマット:	論文
言語:	English
出版事項:	SAGE Publications Inc. 2023
オンライン･アクセス:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-85152686850&doi=10.1177%2f21582440231167109&partnerID=40&md5=49e45ee79d8d3f0ddcc23e7f32898b62

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