Impact of Snack Food Packaging Design Characteristics on Consumer Purchase Decisions

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Impact of Snack Food Packaging Design Characteristics on Consumer Purchase Decisions

The recent growth in snack food types has led to increasing demand for attractive snack food packaging. To attract consumers’ attention successfully, it is essential to influence their decisions by meeting their packaging needs. This study examines the interrelationship between different packaging d...

书目详细资料
发表在:	SAGE Open
主要作者:	2-s2.0-85152686850
格式:	文件
语言:	English
出版:	SAGE Publications Inc. 2023
在线阅读:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-85152686850&doi=10.1177%2f21582440231167109&partnerID=40&md5=49e45ee79d8d3f0ddcc23e7f32898b62

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