Impact of Snack Food Packaging Design Characteristics on Consumer Purchase Decisions
The recent growth in snack food types has led to increasing demand for attractive snack food packaging. To attract consumers’ attention successfully, it is essential to influence their decisions by meeting their packaging needs. This study examines the interrelationship between different packaging d...
| 发表在: | SAGE Open |
|---|---|
| 主要作者: | |
| 格式: | 文件 |
| 语言: | English |
| 出版: |
SAGE Publications Inc.
2023
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| 在线阅读: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85152686850&doi=10.1177%2f21582440231167109&partnerID=40&md5=49e45ee79d8d3f0ddcc23e7f32898b62 |