Digital Proficiency and Entrepreneurial Mindset for SME Success through Market Savvy and Tech Literacy

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Digital Proficiency and Entrepreneurial Mindset for SME Success through Market Savvy and Tech Literacy

Micro, Small, and Medium Enterprises (MSMEs) are vital to Indonesia economy, yet many face challenges in adapting to the digital era. This study examines the impact of market orientation on business performance, with digital literacy as a potential mediator, focusing on MSMEs in Surabaya, Indonesia....

書誌詳細
出版年:	APTISI Transactions on Technopreneurship
第一著者:	2-s2.0-86000519138
フォーマット:	論文
言語:	English
出版事項:	Pandawan Sejahtera 2025
オンライン･アクセス:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-86000519138&doi=10.34306%2fatt.v7i1.527&partnerID=40&md5=e93904d05aecddb36e0fbfbe7292053e

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