Mobile commerce applications service quality in enhancing customer loyalty intention: mediating role of customer satisfaction
Mobile shopping application can provide retailers the opportunity for showcasing their brands and shopping experiences to the customers since the use of smartphones are increasing. Therefore, this study was conducted to determine the e-service quality of mobile commerce applications (MCA) in enhanci...
| الحاوية / القاعدة: | Journal of Financial Services Marketing |
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| المؤلف الرئيسي: | |
| التنسيق: | مقال |
| اللغة: | English |
| منشور في: |
Palgrave Macmillan
2023
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| الوصول للمادة أونلاين: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85141395864&doi=10.1057%2fs41264-022-00190-9&partnerID=40&md5=4cc50ba771dc605a373d551a5bfcaada |