Mobile commerce applications service quality in enhancing customer loyalty intention: mediating role of customer satisfaction
Mobile shopping application can provide retailers the opportunity for showcasing their brands and shopping experiences to the customers since the use of smartphones are increasing. Therefore, this study was conducted to determine the e-service quality of mobile commerce applications (MCA) in enhanci...
| Published in: | Journal of Financial Services Marketing |
|---|---|
| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
Palgrave Macmillan
2023
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85141395864&doi=10.1057%2fs41264-022-00190-9&partnerID=40&md5=4cc50ba771dc605a373d551a5bfcaada |