Search Results - Helmi Technologies :: Updates@UiTM Library

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EMPOWERING MSME WOMEN: A COMMUNITY-BASED APPROACH TO DIGITAL LITERACY AND MARKETING SKILLS

by 2-s2.0-85219004767
Published in Jurnal Ilmiah Ilmu Terapan Universitas Jambi (2025)
“…, facing significant challenges in adopting digital technologies and ensuring online security. To address…”

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Experience, Trust, eWOM Engagement and Usage Intention of AI Enabled Services in Hospitality and Tourism Industry: Moderating Mediating Analysis

by 2-s2.0-85146982451
Published in Journal of Quality Assurance in Hospitality and Tourism (2024)
“…The study aims to determine the factors affecting the usage intention of AI technology…”

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