How Does Gamification in an E-Commerce Platform Drive Customer Experience? The Mediating Roles of Perceived Enjoyment and Brand Engagement

由 Lacap J.P.G.; Ricafrente M.I.L.; Caponpon J.; Medina R.; Raneses R.A.; Centeno Z.; Syed Annuar S.N.
發表在 Studies in Computational Intelligence (2023)