Relationship between menu, price and consumers’ acceptance towards food truck concept

by Tarmazi S.A.A.; Ismail A.; Nor N.M.; Tan Z.M.A.; Din N.
Published in Heritage, Culture and Society: Research agenda and best practices in the hospitality and tourism industry - Proceedings of the 3rd International Hospitality and Tourism Conference, IHTC 2016 and 2nd International Seminar on Tourism, ISOT 2016 (2016)