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The impact of religious sensitivity on brand trust, equity and values of fast food industry in Malaysia

Purpose This study aims to examine the impact of religious sensitivity on brand trust, equity and values of the fast food industry in Malaysia. Design/methodology/approach A survey of the fast food industry in Malaysia was conducted as the primary source of information. Findings It is expected that...

書誌詳細
出版年:	Business Strategy Series
第一著者:	Mohamed R.N.; Daud N.M.
フォーマット:	論文
言語:	English
出版事項:	2012
オンライン･アクセス:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-84555202733&doi=10.1108%2f17515631211194599&partnerID=40&md5=e3098999b74ebcebfa7466d2f4ba9a81

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