Identifying the determinant attributes of halal cosmetics product that influence its positioning strategy in Malaysian market

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Identifying the determinant attributes of halal cosmetics product that influence its positioning strategy in Malaysian market

This paper examines the determinants attributes of halal cosmetics product that influence its positioning strategy in Malaysian market. The results will provide insight on cosmetic firms and other organization of similar structure could identify the determinants attributes of Halal cosmetics product...

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Bibliographic Details
Published in:	Journal of Applied Sciences Research
Main Author:	Daud N.M.; Aziz H.A.; Baharudin N.H.; Shamsudin S.F.
Format:	Article
Language:	English
Published:	2012
Online Access:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-84866053855&partnerID=40&md5=5b5da2d83a3cefd4a9d5322e460b9daf

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