The effect of awareness and perceived risk on the technology acceptance model (TAM): mobile banking in Yemen
Mobile banking has the potential to outperform the internet banking, since, the usage of internet in Yemen is very limited. The purpose of this study is to examine the effect of perceived risk and awareness as external variables on the technology acceptance model (TAM) for a comprehensive understand...
| Published in: | International Journal of Services and Standards |
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| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
Inderscience Publishers
2018
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85048127113&doi=10.1504%2fIJSS.2018.091840&partnerID=40&md5=65ee81a67ba8d40579d40e7487ececfa |