Challenges in marketing channel selection by smallholder pineapple growers in Samarahan, Sarawak, Malaysia

Pineapples are very perishable and require an immediate sale to consumers. This has triggered the local growers to market their produce and rely on the middleman. Thus, this present study was conducted to identify the challenges that affect the marketing channel selection of smallholder pineapple gr...

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Bibliographic Details
Published in:Food Research
Main Author: Nahar A.; Saili A.R.; Hamzah N.M.; Abdul Fatah F.; Yusop Z.; Kamarul Zaman N.B.
Format: Article
Language:English
Published: Rynnye Lyan Resources 2020
Online Access:https://www.scopus.com/inward/record.uri?eid=2-s2.0-85102265229&doi=10.26656%2ffr.2017.4%28S5%29.020&partnerID=40&md5=c22cae171baacdfabc4c59e5b4f093df