Challenges in marketing channel selection by smallholder pineapple growers in Samarahan, Sarawak, Malaysia
Pineapples are very perishable and require an immediate sale to consumers. This has triggered the local growers to market their produce and rely on the middleman. Thus, this present study was conducted to identify the challenges that affect the marketing channel selection of smallholder pineapple gr...
Published in: | Food Research |
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Main Author: | |
Format: | Article |
Language: | English |
Published: |
Rynnye Lyan Resources
2020
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Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85102265229&doi=10.26656%2ffr.2017.4%28S5%29.020&partnerID=40&md5=c22cae171baacdfabc4c59e5b4f093df |