The DEMATEL Approach to Analyzing the Factors Influencing University Students' Purchase of Smartphones

A smartphone is a necessity for everyone because it enables users to stay connected and entertained while travelling by browsing websites, listening to music, and staying connected. They can use any location to access email, play games, and work. Numerous smartphones from various manufacturers are a...

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Bibliographic Details
Published in:2021 2nd International Conference on Artificial Intelligence and Data Sciences, AiDAS 2021
Main Author: Rodzi Z.M.; Kamarulamirin M.N.H.B.; Halim N.Q.B.A.; Ya'akop Y.B.
Format: Conference paper
Language:English
Published: Institute of Electrical and Electronics Engineers Inc. 2021
Online Access:https://www.scopus.com/inward/record.uri?eid=2-s2.0-85119016969&doi=10.1109%2fAiDAS53897.2021.9574256&partnerID=40&md5=3664d58e776f2346c6dd9103ba4d7270