Development of Entry Mode Assessment Criteria (EMAC) Model for Malaysian Construction Companies to Sustain in International Operations

Many Malaysian construction companies are looking for opportunities to generate revenues through international projects. However, not many of the previous studies examined the companies’ strengths related to entry mode decision to sustain in international markets. It is important for construction co...

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Bibliographic Details
Published in:Lecture Notes in Civil Engineering
Main Author: Ibrahim N.; Isa C.M.M.
Format: Conference paper
Language:English
Published: Springer Science and Business Media Deutschland GmbH 2022
Online Access:https://www.scopus.com/inward/record.uri?eid=2-s2.0-85128789891&doi=10.1007%2f978-981-16-7924-7_75&partnerID=40&md5=b148d3cdc936c439adad0802a8ef9f6a