Exploring Factors Influencing Neuromarketing Implementation in Malaysian Universities: Barriers and Enablers
This paper aims to explore academicians’ perceptions and perspectives regarding the limitations, challenges, and potential solutions of neuromarketing implementations in the Malaysian context. A semi-structured interview with 16 academicians was conducted. The findings revealed that several issues h...
| Published in: | Sustainability (Switzerland) |
|---|---|
| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
MDPI
2023
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85149979506&doi=10.3390%2fsu15054603&partnerID=40&md5=55c1fefff06a10d4499e5c3335022cc4 |