MEASURING TOURIST PREFERENCES AND BEHAVIOR TOWARD SMART TOURISM DESTINATION PLANNING
This research examines how tourists perceive and engage with technology and sustainability concepts, particularly in relation to their utilization of QR codes at tourist sites. The investigation conducted by the researchers explores four key factors hypothesized to influence tourists' preferenc...
| Published in: | Planning Malaysia |
|---|---|
| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
Malaysian Institute Of Planners
2023
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85177999153&doi=10.21837%2fPM.V21I30.1405&partnerID=40&md5=2dc452dbfa036d1c99a374a1dc79483e |