Changes of Consumer Purchase Behavior Under Data Mining Technology

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Changes of Consumer Purchase Behavior Under Data Mining Technology

In the era of rapid development of data mining technology, diversified consumption channels have led to changes in consumer online shopping behavior. In the face of changes in consumer purchasing behavior and driven by resources, demand and data, enterprises need to innovate business models. This ar...

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Bibliographic Details
Published in:	Frontiers in Artificial Intelligence and Applications
Main Author:	Chen Z.; Mohd Tajuddin R.B.; Ren B.; Deng J.
Format:	Conference paper
Language:	English
Published:	IOS Press BV 2023
Online Access:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-85181121172&doi=10.3233%2fFAIA231027&partnerID=40&md5=a978d425cc042cdf55e68a25714aec5f

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