Mediating Role of Social Media Marketing Adoption between TOE Framework and Competitive Intelligence Towards SMEs Performance
The business landscape in Malaysia has grown fiercely competitive due to technology and globalization. Fueled by rapid technological advancement, companies, including small and medium enterprises (SMEs), are leveraging social media for product promotion. While past studies have highlighted the poten...
| Published in: | Review of Integrative Business and Economics Research |
|---|---|
| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
GMP Press & Printing Co.,
2024
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85188448098&partnerID=40&md5=b960771b6866015838d8f4d04e0e8b48 |