The relationship of social media celebrities' attributes and online consumer behaviour towards Malaysian purchase intention
Trustworthiness. The goal of this study is to investigate the impact that online celebrities had and still have on Malaysian customers' intents and purchasing behaviours. The use and gratification theory, the source credibility model and the source attractiveness model are the three theoretical...
| Published in: | Humanities and Social Sciences Letters |
|---|---|
| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
Conscientia Beam
2024
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85198119049&doi=10.18488%2f73.v12i2.3663&partnerID=40&md5=2210bf80f735cb23d158174ac4f147c3 |