Mobile Marketing Training towards Increasing Business: A Case Study of Agri-Food Micro-Enterprises
Mobile marketing (MM) refers to marketing through mobile platforms and has become a phe-nomenon in the business world. Many sectors utilize online applications for various business activities, including promotion and marketing. However, small and medium-sized enterprises (SMEs), especially those in...
| Published in: | International Journal of Interactive Mobile Technologies |
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| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
International Federation of Engineering Education Societies (IFEES)
2024
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85201692948&doi=10.3991%2fijim.v18i14.49055&partnerID=40&md5=f428f3c4aa80cd905af0f3784195eedb |