Predicting Intention to Purchase Halal Products Among Malaysian Muslim Undergraduate Students Using Multiple Linear Regression
Halal products can form an important market segment worldwide, driven by religious beliefs and health and ethical considerations. Gaining insight into the purchasing intentions of Muslim students can offer valuable perspectives on the potential market size and growth prospects for halal products. Mo...
| Published in: | Studies in Systems, Decision and Control |
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| Main Author: | |
| Format: | Book chapter |
| Language: | English |
| Published: |
Springer Science and Business Media Deutschland GmbH
2025
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85214675784&doi=10.1007%2f978-3-031-71526-6_52&partnerID=40&md5=bf22ef5dcca13556187425e75faad6ae |