Predicting Intention to Purchase Halal Products Among Malaysian Muslim Undergraduate Students Using Multiple Linear Regression

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Predicting Intention to Purchase Halal Products Among Malaysian Muslim Undergraduate Students Using Multiple Linear Regression

Halal products can form an important market segment worldwide, driven by religious beliefs and health and ethical considerations. Gaining insight into the purchasing intentions of Muslim students can offer valuable perspectives on the potential market size and growth prospects for halal products. Mo...

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Bibliographic Details
Published in:	Studies in Systems, Decision and Control
Main Author:	Zainnuddin P.F.A.; Azmi A.
Format:	Book chapter
Language:	English
Published:	Springer Science and Business Media Deutschland GmbH 2025
Online Access:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-85214675784&doi=10.1007%2f978-3-031-71526-6_52&partnerID=40&md5=bf22ef5dcca13556187425e75faad6ae

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