The impact of mix marketing strategies on the sales of agricultural products: a case study in Johor, Malaysia

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The impact of mix marketing strategies on the sales of agricultural products: a case study in Johor, Malaysia

This research was conducted to understand the impact of the 7Ps Marketing Mix Strategies (i.e., product, price, promotion, place, people, physical evidence, and process) on the sales of agricultural products. The retailers’ perspective of the influence of the strategies on their sales was analyzed t...

书目详细资料
发表在:	Food Research
主要作者:	Saili A.R.; Bachik N.; Mohammad A.N.H.
格式:	文件
语言:	English
出版:	Rynnye Lyan Resources 2024
在线阅读:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-85217770127&doi=10.26656%2ffr.2017.8%28S4%29.14&partnerID=40&md5=6b47ca838030058723fc5abdb0f0f6d8

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