Experience, Trust, eWOM Engagement and Usage Intention of AI Enabled Services in Hospitality and Tourism Industry: Moderating Mediating Analysis

QR Code

Experience, Trust, eWOM Engagement and Usage Intention of AI Enabled Services in Hospitality and Tourism Industry: Moderating Mediating Analysis

The study aims to determine the factors affecting the usage intention of AI technology in the hospitality and tourism sector in Malaysia. It also investigates the mediating effect of self-efficacy within some relationships. This is a quantitative study applying a cross-sectional online survey techni...

书目详细资料
发表在:	Journal of Quality Assurance in Hospitality and Tourism
主要作者:	2-s2.0-85146982451
格式:	文件
语言:	English
出版:	Routledge 2024
在线阅读:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-85146982451&doi=10.1080%2f1528008X.2023.2167762&partnerID=40&md5=17a1b0497d96b34ae5767b06da240e47

相似书籍

Does the perception of halal tourism destination matter for non-Muslim tourists’ WOM? The moderating role of religious faith
由: 2-s2.0-85115088620
出版: (2022)

Should I suggest this YouTube clip? The impact of UGC source credibility on eWOM and purchase intention
由: 2-s2.0-85107844018
出版: (2021)

Help me tripadvisor! examining the relationship between tripadvisor e-WOM attributes, trusts towards online reviews and travellers behavioural intentions
由: 2-s2.0-85086929556
出版: (2020)

Work Ergonomics and Employee Task Performance in the Hospitality and Tourism Industry: The Moderating Role of Gender, Length of Service, and Employment Status
由: Abdul Latip S.N.N.; Abdul Latip M.S.; Daniels G.
出版: (2025)

How Does Gamification in an E-Commerce Platform Drive Customer Experience? The Mediating Roles of Perceived Enjoyment and Brand Engagement
由: Lacap J.P.G.; Ricafrente M.I.L.; Caponpon J.; Medina R.; Raneses R.A.; Centeno Z.; Syed Annuar S.N.
出版: (2023)

An Investigation of Brand Experience on Brand Attachment, Knowledge, and Trust in the Lodging Industry
由: 2-s2.0-84973594804
出版: (2017)

The moderating effect of self-efficacy in the relationship between perceived job characteristics and work engagement
由: 2-s2.0-85113792251
出版: (2018)

E-commerce usage and business performance in the Malaysian tourism sector: Empirical analysis
由: Salwani M.I.; Marthandan G.; Norzaidi M.D.; Chong S.C.
出版: (2009)

Methanol outbreak: A Malaysian tertiary hospital experience
由: Md Noor J.; Hawari R.; Mokhtar M.F.; Yussof S.J.; Chew N.; Norzan N.A.; Rahimi R.; Ismail Z.; Singh S.; Baladas J.; Hashim N.H.; Mohamad M.I.K.; Pathmanathan M.D.
出版: (2020)

The ecosystem of disability inclusion in hospitality and tourism organisations: an integrative review and research agenda
由: 2-s2.0-85185905862
出版: (2024)

Advancing Pre-Hospital Emergency Medical Services: An AI-Powered Approach to Voice-Activated Technologies
由: Azman, et al.
出版: (2024)

Survival determinants of Fintech firms in Malaysia-moderating role of Fintech experience
由: Nazuri S.N.S.; Mohamed I.S.; Mohd Daud N.
出版: (2025)

The Mediating Role of Customer Trust in Affecting the Relationship between Online Shopping Factors and Customer Purchase Decision
由: Othman A.K.
出版: (2021)

The impact of organisational justice, organisational trust and teamwork on talent retention: Mediating role of organisational citizenship behaviour
由: Osman I.; Noordin F.
出版: (2015)

Participatory music engagement and social anxiety: Resilience, social self-efficacy, and social support as mediators
由: 2-s2.0-86000092708
出版: (2024)

Navigating the tourism digital landscape: The interrelationship of online travel sites' affordances, technology readiness, online purchase intentions, trust, and E-loyalty
由: 2-s2.0-85167988357
出版: (2023)

Predicting proactive service performance: The role of employee engagement and positive emotional labor among frontline hospitality employees
由: 2-s2.0-85086725100
出版: (2020)

Digital display and storytelling: Creating an immersive experience of Lingnan costume cultural heritage tourism project
由: Mo L.; Aris A.B.; Yan X.
出版: (2024)

The Mediating and Moderating Effects of Top Management Support on the Cloud ERP Implementation–Financial Performance Relationship
由: 2-s2.0-85130303047
出版: (2022)

Survival determinants of Fintech firms in Malaysia-moderating role of Fintech experience (vol 211, 123922, 2025)
由: Nazuri, et al.
出版: (2025)

Fraud awareness, information accountability and sustainable competitive advantage: governance moderation and capacity for accessing financing mediation
由: Tarjo T.; Anggono A.; Haryadi B.; Mahya L.; Sakti E.; Said J.
出版: (2025)

Basic Psychological Needs and Psychological Well-Being Among Undergraduate Students in China: The Mediating Role of Autonomous Motivation and Academic Engagement
由: Li, et al.
出版: (2025)

Electronic word-of-mouth (Ewom) and user-generated content (UGC) on beauty products on youtube: Factors affecting consumer attitudes and purchase intention
由: 2-s2.0-85094204113
出版: (2020)

Mediating role of AI adoption between the relationship of leadership vision, change management capability, competitive pressure, trading partnerships, and SME performance
由: ul Haq F.; Suki N.M.
出版: (2024)

Openness to experience-A moderator between social commerce success factors and customer satisfaction relationship: Facebook brand page platform
由: 2-s2.0-85113739732
出版: (2018)

FROM RESISTANCE TO INNOVATION: ENABLING TRANSFORMATIVE DESIGN IN THE FURNITURE INDUSTRY
由: Yusof W.Z.M.; Tamyez P.F.M.; Rahamaddulla S.R.; Haron H.
出版: (2025)

IT service management system measurement using ISO20000-1 and ISO15504-8: Developing a solution-mediated process assessment tool to enable transparent and SMS process assessment
由: Asrowardi I.; Putra S.D.; Subyantoro E.; Mohd Daud N.H.
出版: (2018)

Online learning usage within Yemeni higher education: The role of compatibility and task-technology fit as mediating variables in the IS success model
由: 2-s2.0-85064080619
出版: (2019)

Information technology as the enabler for organizational agility and the needs of information security management
由: Zaini M.K.; Masrek M.N.; Sani M.K.J.A.
出版: (2017)

Exploring Factors Influencing Neuromarketing Implementation in Malaysian Universities: Barriers and Enablers
由: 2-s2.0-85149979506
出版: (2023)

AI Technology in IT Service Desk (ITSD)
由: Karahamo M.; Alden F.Z.; Nour Hindia M.H.D.; Daud A.Y.
出版: (2024)

The Impact of Visual Elements of Packaging Design on Purchase Intention: Brand Experience as a Mediator in the Tea Bag Product Category
由: Liu, et al.
出版: (2025)

Blockchain-Enabled Cybersecurity Provision for Scalable Heterogeneous Network: A Comprehensive Survey
由: 2-s2.0-85185132046
出版: (2024)

Digital transformation as the driving force for sustainable business performance: A moderated mediation model of market-driven business model innovation and digital leadership capabilities
由: 2-s2.0-85190301922
出版: (2024)

The role of transformational leadership as a mediating variable in DeLone and McLean information system success model: The context of online learning usage in Yemen
由: 2-s2.0-85044313223
出版: (2018)

An exploration of bitcoin mining practices: Miners’ trust challenges and motivations
由: Khairuddin I.E.; Sas C.
出版: (2019)

Perceived risk and tourist’s trust: the roles of perceived value and religiosity
由: 2-s2.0-85109385354
出版: (2022)

Exploring trust in bitcoin technology: A framework for HCI research
由: 2-s2.0-84963575176
出版: (2015)

Barriers and enablers to adoption of cyber insurance in developing countries: An exploratory study of Malaysian organizations
由: 2-s2.0-85138051453
出版: (2022)

Green procurement in construction: Analysis of the readiness level and key catalyst among construction enablers
由: 2-s2.0-85107422419
出版: (2021)