Exploring Factors Influencing Neuromarketing Implementation in Malaysian Universities: Barriers and Enablers

QRコード

Exploring Factors Influencing Neuromarketing Implementation in Malaysian Universities: Barriers and Enablers

This paper aims to explore academicians’ perceptions and perspectives regarding the limitations, challenges, and potential solutions of neuromarketing implementations in the Malaysian context. A semi-structured interview with 16 academicians was conducted. The findings revealed that several issues h...

書誌詳細
出版年:	Sustainability (Switzerland)
第一著者:	2-s2.0-85149979506
フォーマット:	論文
言語:	English
出版事項:	MDPI 2023
オンライン･アクセス:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-85149979506&doi=10.3390%2fsu15054603&partnerID=40&md5=55c1fefff06a10d4499e5c3335022cc4

類似資料

Barriers and enablers to adoption of cyber insurance in developing countries: An exploratory study of Malaysian organizations
著者:: 2-s2.0-85138051453
出版事項: (2022)

Qualitative exploration of factors influencing the development of entrepreneurship courses in select Indonesian universities with fuzzy logic integration
著者:: 2-s2.0-85210573576
出版事項: (2024)

Determining factors influencing the acceptance of cloud computing implementation
著者:: 2-s2.0-85078913465
出版事項: (2019)

Decision to adopt neuromarketing techniques for sustainable product marketing: A fuzzy decision-making approach
著者:: 2-s2.0-85080902589
出版事項: (2020)

The influence of personal factors on resistance to technology adoption in university libraries in Bangladesh
著者:: 2-s2.0-85195456786
出版事項: (2024)

Factors influencing the adoption of sustainability into university facilities management practices: A case study of universities in South Australia
著者:: 2-s2.0-85087819319
出版事項: (2020)

The implementation of lean manufacturing in the furniture industry: A review and analysis on the motives, barriers, challenges, and the applications
著者:: 2-s2.0-85067983066
出版事項: (2019)

Path Exploration of Generative Artificial Intelligence Enabling the Construction of Civic Education in Primary and Secondary Schools
著者:: Zhang Q.; Luo Y.; Ren W.; Mohamad S.N.A.; Shi J.; Ning H.
出版事項: (2024)

Factors that contribute to integrity of academicians in Malaysian public university: A case study
著者:: 2-s2.0-85179696987
出版事項: (2023)

Future of sustainable farming: exploring opportunities and overcoming barriers in drone-IoT integration
著者:: Khan, 等
出版事項: (2024)

Future of sustainable farming: exploring opportunities and overcoming barriers in drone-IoT integration
著者:: Khan S.; Mazhar T.; Shahzad T.; Khan M.A.; Guizani S.; Hamam H.
出版事項: (2024)

E-wallet: Factors influencing user acceptance towards cashless society in Malaysia among public universities
著者:: 2-s2.0-85088259917
出版事項: (2020)

Cloud-Based Real-Time Collaboration in the Construction Planning Phase: Adoption, Implementation and Success Factors Explored
著者:: Fateh M.A.M.; Amri Q.; Zulkeflee A.A.
出版事項: (2024)

Cloud-Based Real-Time Collaboration in the Construction Planning Phase: Adoption, Implementation and Success Factors Explored
著者:: Fateh, 等
出版事項: (2024)

EXPLORING THE IMPLEMENTATION OF CLASSROOM-BASED ASSESSMENT IN MALAYSIAN SECONDARY SCHOOLS: ALIGNMENT WITH POLICY AND TEACHER PRACTICES
著者:: Mat Yusoff S.; Mohamad Marzaini A.F.; Zakaria N.; Lijie H.
出版事項: (2025)

Deep learning enabled state of charge, state of health and remaining useful life estimation for smart battery management system: Methods, implementations, issues and prospects
著者:: 2-s2.0-85138478861
出版事項: (2022)

Impact of antecedent factors on collaborative technologies usage among academic researchers in Malaysian research universities
著者:: Mohd Daud N.; Zakaria H.
出版事項: (2017)

Cross-sectional study exploring barriers to adverse drug reactions reporting in community pharmacy settings in Dhaka, Bangladesh
著者:: Amin M.N.; Khan T.M.; Dewan S.M.R.; Islam M.S.; Moghal M.R.; Ming L.C.
出版事項: (2016)

Exploring influences of consumer socialization agents on branded apparel purchase among urban malaysian tweens
著者:: 2-s2.0-84876959752
出版事項: (2013)

Factors on political involvement among university student in Malaysia
著者:: 2-s2.0-85180068806
出版事項: (2024)

The influence of environmental, social, governance factors and firm performance on the sustainable reporting of Malaysian companies
著者:: 2-s2.0-85096062366
出版事項: (2020)

The implementation of Malaysian m-Government services
著者:: 2-s2.0-84946015554
出版事項: (2015)

An FPGA implementation of shift converter block technique on FIFO for RS232 to universal serial bus converter
著者:: 2-s2.0-84867366860
出版事項: (2012)

Factors Influencing Emerging CompetencieAmong Professional Accountants in the Cyber Era: Malaysian Evidence
著者:: Zainuddin Z.N.; Ahmad M.; Latif N.E.A.; Yusof F.M.; Sulaiman S.
出版事項: (2023)

Breaking the Illusion: The Reality of Artificial Intelligence's (AI) Negative Influence on University Students
著者:: 2-s2.0-85176545755
出版事項: (2023)

FROM RESISTANCE TO INNOVATION: ENABLING TRANSFORMATIVE DESIGN IN THE FURNITURE INDUSTRY
著者:: Yusof W.Z.M.; Tamyez P.F.M.; Rahamaddulla S.R.; Haron H.
出版事項: (2025)

Blockchain-Enabled Cybersecurity Provision for Scalable Heterogeneous Network: A Comprehensive Survey
著者:: 2-s2.0-85185132046
出版事項: (2024)

Determinant factors of depression: A survey among university students
著者:: Suleiman A.K.; Ismadi N.F.I.; Choudhry F.R.; Munawar K.; Hameed M.A.
出版事項: (2017)

Information technology as the enabler for organizational agility and the needs of information security management
著者:: Zaini M.K.; Masrek M.N.; Sani M.K.J.A.
出版事項: (2017)

Exploring Prevalence and Sociodemographic Factors Associated With Smoking Among Malaysian Adults: A Cross- Sectional Study
著者:: Ja'afar M.H.; Ismail R.; Md Isa Z.; Mohd Tamil A.; Ismail N.H.; Mat Nasir N.; Nasir N.M.; Ab Razak N.H.; Zainol Abidin N.; Mente A.; Yusof K.H.
出版事項: (2025)

Green procurement in construction: Analysis of the readiness level and key catalyst among construction enablers
著者:: 2-s2.0-85107422419
出版事項: (2021)

Automated nutrient screening system enables high-throughput optimisation of microalgae production conditions
著者:: 2-s2.0-84929335045
出版事項: (2015)

Exploring Factors Influencing the Adoption of Cloud Accounting Systems in Indonesian Micro Small and Medium Enterprises: A Unified Theory of Acceptance and Use of Technology Based Analysis
著者:: 2-s2.0-85190435132
出版事項: (2024)

Factors influencing integrated reporting practices among Malaysian public listed real property companies: A sustainable development effort
著者:: 2-s2.0-85046890131
出版事項: (2018)

Digitalization of the accounting profession: An assessment of digital competencies in a Malaysian comprehensive university
著者:: 2-s2.0-85159192952
出版事項: (2023)

Determinants of Entrepreneurial Intention: An Empirical Study of Malaysian Public University Business Students
著者:: 2-s2.0-85192004086
出版事項: (2024)

Theoretical framework for ICT implementation in the Malaysian construction industry: Issues and challenges
著者:: 2-s2.0-84864816406
出版事項: (2012)

Mangrove as a Natural Barrier to Environmental Risks and Coastal Protection
著者:: Asari N.; Suratman M.N.; Mohd Ayob N.A.; Abdul Hamid N.H.
出版事項: (2021)

Critical Success Factors (CFSs) Implementation Cost-Benefit Analysis (CBA) Into Building Information Modelling (BIM) Application Through Malaysian Government Healthcare Projects
著者:: Omar F.; Fateh M.A.M.; Godawatte G.A.G.R.
出版事項: (2023)

A critical review of the current research mainstreams and the influencing factors of green total factor productivity
著者:: 2-s2.0-85106315748
出版事項: (2021)