Do pro-environmental factors lead to purchase intention of hybrid vehicles? The moderating effects of environmental knowledge
This research aimed to investigate the antecedents of Malaysians purchase intention of hybrid vehicles through the integration of the Norm Activation Model (NAM) and the Theory of Planned Behavior (TPB). Data was collected from vehicle owners (n = 256) across suburban areas of the Greater Kuala Lump...
| Published in: | Journal of Cleaner Production |
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| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
Elsevier Ltd
2021
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85089743413&doi=10.1016%2fj.jclepro.2020.123643&partnerID=40&md5=d9a809695fe3730bc392c581ae1f1058 |