Exploring customer loyalty in Islamic banking: a model for the Iraqi market
Purpose: This study aims to explore the key factors influencing customer loyalty in Islamic banking within the Iraqi market, as well as the consequences of loyalty. Despite the increasing global significance of Islamic finance, there is a notable lack of empirical research addressing how both causal...
Published in: | Journal of Islamic Marketing |
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Main Author: | |
Format: | Article |
Language: | English |
Published: |
Emerald Publishing
2025
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Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-86000236361&doi=10.1108%2fJIMA-04-2024-0148&partnerID=40&md5=513f7fdc11aded09f0370b8733d1e2c0 |