Designing, developing and evaluating a sustainable shariah-compliant e-commerce fashion prototype
This paper describes the full process of design, development and evaluation of a Shariah-compliant e-commerce fashion prototype. The prototype was designed and developed based on Fogg’s (2003) Persuasive Technology principles, namely, the principle of suggestion, principle of similarity and principl...
| Published in: | International Journal of Business and Society |
|---|---|
| Main Author: | |
| Format: | Article |
| Language: | English |
| Published: |
Universiti Malaysia Sarawak
2018
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85121439560&doi=10.33736%2fijbs.4296.2021&partnerID=40&md5=17957f8aa1c1b3d9d8169f3bbb8eb823 |