Can Market Orientation Sustain Management of Microfinance Institutions? The Case Study of Amanah Ikhtiar Malaysia (AIM)
This paper aims at providing insights into how the three dimensions of market orientation, namely, customer orientation, competitor orientation, and inter-function coordination, affect the management sustainability of Amanah Ikhtiar Malaysia (AIM) as the largest microfinance institution in Southeast...
| Published in: | Springer Proceedings in Business and Economics |
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| Main Author: | |
| Format: | Conference paper |
| Language: | English |
| Published: |
Springer Science and Business Media B.V.
2015
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| Online Access: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85125334180&doi=10.1007%2f978-981-287-499-3_14&partnerID=40&md5=9603463652d193c2d77b3909348fba08 |