Help me tripadvisor! examining the relationship between tripadvisor e-WOM attributes, trusts towards online reviews and travellers behavioural intentions
This paper aims to examine the impact of TripAdvisor reviews on behavioural intentions, basing on travellers' trust towards the e-WOM reviews. Four factors are proposed for building travellers’ trust and behavioural intentions: information quality, credibility, adoption and usefulness. Trust is...