Integrating country of origin, brand image and halal product knowledge: the case of the South Korean skincare in Indonesia
Purpose: The purpose of this study shows the effect of the value of country of origin and brand image on the purchasing decision of South Korean skincare with halal product knowledge as a moderator variable. Design/methodology/approach: The research method used is descriptive quantitative by analyzi...
| الحاوية / القاعدة: | Journal of Islamic Marketing |
|---|---|
| المؤلف الرئيسي: | |
| التنسيق: | مقال |
| اللغة: | English |
| منشور في: |
Emerald Publishing
2024
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| الوصول للمادة أونلاين: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85159611802&doi=10.1108%2fJIMA-12-2021-0390&partnerID=40&md5=d3ad8fd50afa038b216e6d05d88b7142 |