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Integrating country of origin, brand image and halal product knowledge: the case of the South Korean skincare in Indonesia

Purpose: The purpose of this study shows the effect of the value of country of origin and brand image on the purchasing decision of South Korean skincare with halal product knowledge as a moderator variable. Design/methodology/approach: The research method used is descriptive quantitative by analyzi...

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Bibliographic Details
Published in:	Journal of Islamic Marketing
Main Author:	2-s2.0-85159611802
Format:	Article
Language:	English
Published:	Emerald Publishing 2024
Online Access:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-85159611802&doi=10.1108%2fJIMA-12-2021-0390&partnerID=40&md5=d3ad8fd50afa038b216e6d05d88b7142

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