Integrating country of origin, brand image and halal product knowledge: the case of the South Korean skincare in Indonesia
Purpose: The purpose of this study shows the effect of the value of country of origin and brand image on the purchasing decision of South Korean skincare with halal product knowledge as a moderator variable. Design/methodology/approach: The research method used is descriptive quantitative by analyzi...
| 发表在: | Journal of Islamic Marketing |
|---|---|
| 主要作者: | |
| 格式: | 文件 |
| 语言: | English |
| 出版: |
Emerald Publishing
2024
|
| 在线阅读: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85159611802&doi=10.1108%2fJIMA-12-2021-0390&partnerID=40&md5=d3ad8fd50afa038b216e6d05d88b7142 |