Navigating the tourism digital landscape: The interrelationship of online travel sites' affordances, technology readiness, online purchase intentions, trust, and E-loyalty

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Navigating the tourism digital landscape: The interrelationship of online travel sites' affordances, technology readiness, online purchase intentions, trust, and E-loyalty

This study investigates the relationship between online travel sites' affordances (OTSA), technology readiness (TR), and their impact on tourists' online purchase intentions (OPI), as well as the moderating role of trust on OPI and e-loyalty. The survey was conducted online from September...

书目详细资料
发表在:	Heliyon
主要作者:	2-s2.0-85167988357
格式:	文件
语言:	English
出版:	Elsevier Ltd 2023
在线阅读:	https://www.scopus.com/inward/record.uri?eid=2-s2.0-85167988357&doi=10.1016%2fj.heliyon.2023.e19135&partnerID=40&md5=be98879a2b934e5a248fa9dc6fee20a9

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