Navigating the tourism digital landscape: The interrelationship of online travel sites' affordances, technology readiness, online purchase intentions, trust, and E-loyalty
This study investigates the relationship between online travel sites' affordances (OTSA), technology readiness (TR), and their impact on tourists' online purchase intentions (OPI), as well as the moderating role of trust on OPI and e-loyalty. The survey was conducted online from September...
| 發表在: | Heliyon |
|---|---|
| 主要作者: | |
| 格式: | Article |
| 語言: | English |
| 出版: |
Elsevier Ltd
2023
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| 在線閱讀: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85167988357&doi=10.1016%2fj.heliyon.2023.e19135&partnerID=40&md5=be98879a2b934e5a248fa9dc6fee20a9 |