Exploring antecedents of online purchasing behavioral intention of generation z: An integrated model of four theories
Although many online purchasing behavioral intention studies have been carried out, very few are focused on Generation Z, the generation that is expected to dominate the e-commerce market by 2020. This paper attempts to explore the antecedents of online purchase behavioral intention of Generation Z...
| 發表在: | Malaysian Journal of Consumer and Family Economics |
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| 主要作者: | |
| 格式: | Article |
| 語言: | English |
| 出版: |
Malaysian Consumer and Family Economics Association
2021
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| 在線閱讀: | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85115372578&partnerID=40&md5=9497cec1b638073b4a8be808d88e4174 |